It’s a new year, which means it’s time to look at marketing trends for 2020. Upgrading your marketing plan needs a new spin. No one cares about what trends were happening in 2019, they want up to date tactics. Even if you follow all of the marketing Youtube channels and podcasts, you still won’t really see what upcoming trends could set you apart from your competition. They all say voice search will account for over 50% of the search queries over the year. But what does that really mean? Let’s take a look at what 2020 will have in store for marketing trends and how we can apply that.
Everyone loves google analytics. It’s been good to us and it’s user-friendly. Reading this, we can sense the torches being lit and calls of blasphemy, but hear us out. There isn’t a lot wrong with Google Analytics and you can’t beat the low cost of free. However, new channels are being developed every day. Voice search and transactions are no longer someone simply coming up to you, giving you their money for a product or service and carrying on their way. These days, there are upsells, down selling, repeat purchases and checkout bumps. This has caused some companies to start using analytic solutions that better tie into their database. In 2020, chances are you’ll see companies starting to adopt business intelligence solutions – from paid ones to free ones like Google Data Studio.
Optimizing for voice search is one of the biggest marketing trends for 2020. But how are you going to convert that search into sales? So far, Jetson AI is one of the most compatible solutions for most major devices we use today. Using Alexa and Google Home, and Jetson AI makes it so that people can buy from your site when they voice search. What’s great about the Jetson AI is that it actually learns and remembers your preferences and will customize the interactions.
The issue with marketing today is that 95% of your visitors will never convert into a customer. It isn’t because your marketing is lackluster, but it’s because your message doesn’t fit every single one of your visitors. Through personalization, however, you can convert more of your visitors to customers. One prime example of a company personalizing their service is Amazon. Every time you log on to Amazon, they know your patterns and what you typically buy. So that’s what they show you in hopes to boost their conversions.
Marketing Trends for 2020
2020 is the year when we start trailblazing in marketing to put us ahead of everyone else. The topics mentioned above are only a few things that could be improved on to reap the full benefits for your company.